Creating a Company CultureJudah Hirsch
John Mackey, founder of the American supermarket chain Whole Foods Market, once said, “If you are lucky enough to be someone’s employer, then you have a moral obligation to make sure people do look forward to coming to work in the morning.” How can this be possible? Employees will look forward to making the company great if the corporate culture encourages them to do so. Not only that, clients will keep coming back if a great company culture, through its personnel, attracts them to do so. Culture can make or break a company and in a Bain & Company survey conducted in 365 companies in Europe, Asia, and North America, it was found out that a big 81% of the companies believe that a company that lacks a high-performance culture is doomed to be a mediocre one. It must be noted that culture sets the tone for everything in a company. bottes ugg australia pas cher From how workers are hired, how employees interact, and up to how forefront personnel treat clients and customers, it is the company culture that will establish the norm. To have a winning company culture, some pointers must be considered. First, take a good look at your past experiences. asics soldes If you’re a startup company entrepreneur, reflect on all the companies that you have worked in. If your company is already established, then look back at the times when your company was soaring high as well as the periods when the company’s at its lowest. Examine the practices that made the company perform better and take note of the instances when the company fared badly. adidas gazelle pas cher What culture cultivated success? Second, determine your company’s core values and mold your culture around them. If you own the company, then infuse your personality into it because you’re the driver of the company. Are you a laidback person but expects results from your people? Then create an output-based culture where people can just be given deadlines and then work at their own pace and in the time that they are most comfortable. Are you the work-hard-play-hard type? Then create such culture and attract the people who thrive in a fast-paced atmosphere. Do you expect the Disney level of customer service from everyone? Hire people who display that spark, smile, and personality to everyone! Reflect on who you are, the vibe you want to radiate, and the kind of culture that fits both you and your brand. Of course, nobody’s perfect and it is highly possible that you and your “mini-me” employees will not make the company a well-rounded one. The third pointer, therefore, is for the company to hire people who will complement the company and its culture. Identify your strengths and weaknesses and fill-in the gaps with people from different backgrounds and experiences. You may be a great innovator but may be terrible with numbers and financial aspects so a good finance personnel must be hired. Make the company culture not only an extension of your persona but strive to make it a well-rounded one. Fourth, when developing a culture, communicate. Talk to each other. Get and share ideas with people from the management team down to the rank and file positions. Be transparent and genuinely seek for ideas and improvement suggestions. If your staff believe that they matter, then they will work with a purpose and the company will soar. Culture will easily be adapted, encouraged, and enforced. Fifth, as much as possible, have a fun culture. chaussures timberland pas cher Balancing work and play is very important in order to counter burnouts. nike air max 1 No matter what kind of company you have or what kind of business your company is involved in, you can – and must—have fun in the workplace. Be innovative and creative. Do something out of context to give your people freedom to relax, have some fun, to have a break from their daily routine. Lastly, maintain and evolve your culture. Your culture must adapt to the times. Culture is not something that you put in place, forget about, and expect it to endure and be continuously beneficial. You need to strengthen and nurture it but also give it freedom to evolve. However, never forget about your core values. Let these values guide the company. If you create a culture where people love coming to work and are moving in the same direction, your company will be successful.